Traditional Google Ads integrations decide what counts as a conversion using basic criteria like call length or whether the caller is new — measurements that are often poor indicators of an actual new patient.
Patient Prism goes further. Because we determine each call's Classification and booking status, our integration can report conversions to your Google Ads account based on those signals instead, giving Google far better data to optimize your campaigns against.
Important
Google can only accept conversions for calls it already knows about. A call can only be sent successfully if it either:
- Originates from a Website Pool number with a captured Click ID, or
- Comes through a Google Ad Extension that uses a Patient Prism tracking number as the forwarding number
Make sure you also Add a Tracking Template to Google Ads so you can capture the UTM data in Patient Prism.
The following articles walk you through the full setup, which consists of three major steps:
- Connecting your Google Ads account to Patient Prism
- Build the Conversions Action in Google Ads That You Would Like to Push Conversions To
- Configure a Patient Prism Trigger to push specific calls as conversions to the Custom Actions