Tracking templates help Patient Prism capture useful Google Ads details like campaign ID, ad group ID, keyword, match type, device, and network. Adding these parameters improves attribution so you can better understand which ads are driving calls and conversions.
Before you begin
If you are using Patient Prism’s visitor tracking or form tracking, add the following tracking template to your Google Ads campaigns:
{lpurl}?campaignid={campaignid}&adgroupid={adgroupid}&creative={creative}&matchtype={matchtype}&network={network}&device={device}&keyword={keyword}Google automatically replaces the values in brackets with the correct click data when a user clicks your ad. If you only need keyword data, you can instead use:
{lpurl}?keyword={keyword}This setup can also be used as a final URL suffix if needed, and it does not negatively impact parallel tracking.
Add the tracking template in Google Ads
We recommend setting the tracking template at the campaign level so it applies to all ads within that campaign.
- Sign in to Google Ads.
- Open Campaigns.
- Select the campaign you want to update.
- Open the Settings tab.
- Expand Additional settings and select Advanced URL options.
- In the Tracking template field, paste:
{lpurl}?campaignid={campaignid}&adgroupid={adgroupid}&creative={creative}&matchtype={matchtype}&network={network}&device={device}&keyword={keyword}- Leave the other fields blank if you are using this template as written.
- Select Apply to save your changes.
Test the template
After saving, select Test in the tracking template section. If the test shows a green checkmark in the status column, the template is set up correctly.
Best practices and notes
Use campaign-level setup when possible
Campaign-level templates are usually the best option because they are easy to manage and apply consistently across ads in the same campaign.
More specific templates override broader ones
If you set different templates at the account, campaign, ad group, or ad level, Google uses the most specific template available.
Auto-tagging is still not enough on its own
Auto-tagging helps Google Ads report conversions using the Google Click ID (GCLID), but you still need a tracking template to capture campaign and keyword data in Patient Prism.
Avoid ad-level updates unless necessary
Updating tracking parameters at the ad level can trigger a review and may affect ad history. Account-, campaign-, and ad-group-level updates generally do not.
Summary
Adding a tracking template to Google Ads is a simple way to improve reporting in Patient Prism. For most accounts, the best approach is to apply the template at the campaign level, test it in Google Ads, and use the standard ValueTrack parameters shown above for consistent attribution.