2. Build the Conversion Action in Google Ads That You Would Like to Push Conversions To

The goal of this step is to create a pair of conversion actions in Google Ads.

Each call in Patient Prism will report to two conversation actions, so they should always be created in pairs.
A call with a Click ID will report to the Website (Import from clickds) conversion category type.
A call without a Click ID will try to push to the Call from Ads conversion category type.
 

Patient Prism can push data to any Conversion Action category, but most users report to Converted Lead or Qualified Lead types.

You should create two Google Ads actions per Patient Prism Trigger, and the end result in Google Ads for one Trigger should look similar to this:

Video Guide

Step-By-Step Guide

1. Go to Goals in Google Ads.
    
2. Select the blue +Create conversion action button:
   
    
3. Select the Conversions from phone calls AND Conversion offline options:
   
    
4. Click Add data source:
   
    
5. Date source: Skip this step and set up a data source later
   Customer data: Read and select the checkbox
   Press the Done button on the bottom left:
   
    
6. You can select any category here. However, most users pick either the Converted Lead or the Qualified Lead conversion actions; the choice is up to you:
   
    
7. Press the + Add conversion action button:
   
    
8. You will now select both options, the Add data source later and Calls via uploads
   
   
   Once you click one, you will have to use the button here to select the other:
   
   
    
9. Click the Edit settings option for both to rename and adjust the other settings if you would like to:
   
    
10. The only thing we recommend changing here (other than the name) is the Count to Count One (but the settings here are ultimately up to you):
    
     
11. Once you update both, click Save and continue:
    
     
12. Finalize by clicking the Finish button: