Patient Prism analyzes every call to determine its classification and booking status. The Meta Ads integration uses that analysis to report conversions back to your Meta Ads account — based on call classification, booking status, or both — so Meta can optimize your campaigns around the calls that actually become patients, not just the ones that happen.
Before You Set Up the Integration
To get the most out of the integration, make sure Patient Prism is tracking every call your Meta ads could generate:
- Use a Patient Prism dynamic pool number on the website your ads point to — either your main location website or a landing page.
- Use a Patient Prism static tracking number as the destination number in your Meta ads.
Setup at a Glance
Setting up the integration has three parts:
- Add Patient Prism as a partner in Meta Ads.
- Connect the Meta Ads account and dataset(s) in Patient Prism.
- Create a Trigger to report data to the integration.
For step-by-step instructions, see the next article: How to Set Up the Meta Ads Integration