Goal
Lower your cost per new patient and improve lead quality by optimizing marketing based on real outcomes.
Get visibility into marketing performance
Patient Prism gives you insight into:
Call volume by source and campaign
Conversion and booking outcomes by channel (e.g., organic vs paid)
Where performance breaks down (are the calls being answered, or why are calls not booking?)
Use ad integrations to optimize with true “qualified lead” signals
This is where the biggest marketing impact comes from.
Many ad platforms optimize using basic conversions like:
first-time caller
calls longer than 30/60 seconds
any call
With Patient Prism, you can send stronger conversion signals into ad platforms—so your ads optimize for the calls you actually want.
Common options include:
New Opportunity (Marketing Qualified Lead / MQL signal)
New Opportunity Booked (even stronger)
Variations like new/existing opportunity, booked vs not booked (based on your definition of success)
This lets Google / Meta Platforms / Microsoft ad systems optimize toward real patient-intent outcomes.
What you can do with this
Reduce wasted spend from low-quality calls
Identify campaigns that drive calls but don’t book
Adjust targeting, messaging, landing experiences, and budgets based on true MQL/booking performance
Best practices
Start by optimizing for New Opportunity (most common, reliable qualifier)
Once stable, test New Opportunity Booked as a stronger conversion event
Review “why not booked” to align ad messaging with real caller objections (availability, insurance, scheduling conflict, etc.)
Google Ads Integration Articles:
https://support.patientprism.com/hc/en-us/sections/360009113032-Google-Ads