Traditional Google Ads integrations can only send conversions to your ads account if basic criteria are met, such as length of call or first-time call, and those are only sometimes accurate measurements of a new patient.
Since Patient Prism can determine the classification and booking status of a call, you can use our integration to report conversions to your Google Ads account more accurately.
Important:
The only calls that can be sent to Google Ads are calls that Google has knowledge of.
This means that the only calls that can successfully be sent as conversions are calls that either come from a Website Pool number or a Google Ad Extention that is a Patient Prism tracking number.
We will explain on the next page how to set this up, but it consists of three major steps:
- Connecting your Google Ads account to Patient Prism
- Building the Conversion Action in Google Ads that you would like us to push conversions to
- Configure a Patient Prism trigger to push specific calls as conversions to the custom Actions