The Azure Blob Storage integration adds an export destination for scheduled exports, allowing them to have all their reports & such pushed to their own Azure Blob Storage account outside of Patient Prism.
When you create the token, you should make sure that the expiration date is set a fair amount in the future, as tokens by default are set to expire in just 1 day.
Everyone subscribed to the technical notifications in a company will get an email whenever a token is about to expire, so that admins are able to swap the keys out before they expire.